While there are so many colourful blogs out here on the internet, I have recently noticed that a lot of them are sticking to simple black and white branding. I’m a fan!
I was delighted to come across a feature of Andrew Miller’s work on Designer Daily.
Andrew has taken on the challenge of painting white one commonly-known object every day for 100 days in a project he calls Brand Spirit. The images of branded objects now in white reveal how we come to understand branding, logos and the functionality of these deeply invested items.
Take a look:
Images courtesy of Andrew Miller.
I am loving Andrew Miller’s Brand Spirit – an all white blog (well, Tumblr actually) featuring a new painted-in-white product each day. For 100 days, Andrew will paint “one branded object white, removing all visual branding, reducing the object to its purest form”.
I do wonder how he gets the paint so smooth. There’s no mention of digital work but I barely see any brush strokes on these items. Thoughts?
Images courtesy of Brand Spirit. Via Swiss Miss.