Fashion: A Reitmans Refresh

Reitmans. If you’re like me, you might be wondering, how have I just become an adult who shops at Reitmans? In all honesty, I rarely went into Reitmans. Often, I walked right past it in the malls unless something in the window caught my eye. The store was never on my must-go-in-and-shop list. But then Meghan Markle (pre-Duchess status) collaborated with the brand, and I started to take notice. I thought, hmm, that’s curious. What’s going on with Reitmans these days? And then I started getting press info in my inbox, and I continued to take notice. Some of the suiting pieces looked great, and the patterns and colours were modern. And then my friend raved about some of her activewear pieces from a brand called Hyba, which I later learned was part of Reitmans. I hadn’t expected it, but it was happening. I was paying way more attention to Reitmans than I had ever before. Can anyone relate?

I opted to learn more about the brand before I responded to any press emails. Reitmans Canada Ltd., I learned (or refreshed my memory), is a Canadian company that also includes Additional Elle, Penningtons, RW&Co., Thyme, and Hyba. The company was founded in 1926 by Herman and Sarah Reitman with one woman’s clothing store on Boulevard St. Laurent in Montreal, and it now operates 642 stores in addition to e-commerce channels. While it started off as a family-owned and operated company, it is now listed on the Toronto Stock Exchange (TSX: RET; RET-A). The grandchildren of the original owners are still involved in the company with Jeremy H. Reitman serving as the Chairman and Chief Executive Officer, and Stephen F. Reitman serving as the President and Chief Operating Officer. An interesting history, eh? I like that there’s still a family connection within this long-running public company.

Under the direction of President Jacqueline Tardif, Reitmans seems to be on the right track by offering women a variety of options for work and leisure at affordable price points.

The goal of its current campaign is to celebrate real women and “relatable moments that occur in our regular lives.” (If you’d like, check out the behind the scenes of the Reitmans’ Really You campaign.) Reitmans was kind to send over a few pieces that I have already worn multiple times, washed, ironed, and packed up for my holiday trip to Toronto. So far, so good. The pieces fit well and definitely suit my lifestyle.

The Original Comfort Straight Leg Jean surprised me as they’re pull-jeans without a traditional zip fly. I thought they might be too “jegging” for me, but they’re not. They feel like a classic jeans because of their weight, so I have been happily wearing them. Comfort level is high with these ones!

When I pulled out this dress, I knew it was me. It’s definitely an easy-to-wear dress for work, which is what I have done multiple times already. I also wore it on Christmas Day for my family lunch. The dress is from Reitmans’ Willow & Thread line which is focused on work wear.

Here are a few of the items coming up for spring that caught my eye. If you pop into a Reitmans store or shop online, I hope you find something that is #ReallyYou! And, if you’re an influencer/blogger/Instagrammer, I encourage your to post photos that are #ReallyYou!

wrap tops – $49.90
long sweater – $49.90

Many thanks to the Reitmans team for sending me a lovely package of goodies. All opinions are my own.

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